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Connected cars are the future... and the future is now.

Join SDL members and fellow developers to learn how you can be part of the rapidly evolving connected car landscape.

Over 200 attendees will join us, including

App Developers

Industry Leading Automakers

Connected Car Suppliers


During MWC Americas
Wednesday, Sept 12


LA Convention Center
Level 2, Theater C
1201 S Figueroa St.
Los Angeles, CA 90015 (map)

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The connected vehicle revolution is upon us. Autonomous cruisers are hitting the streets in cities all over the world, testing and planning for a future where sitting in your car will be just like hanging out in your living room. Evolving from streaming audio to video games, movies, and television, content consumption on the road is rapidly becoming an all-immersive experience. Join industry leaders such as Ford, Abalta, and intelematics to learn how SDL can open the door to millions of vehicles across the globe today, and prepare you for the in-vehicle ecosystem of tomorrow.

SDL enables developers to use a single linking solution for both iOS and Android applications to deliver an in-vehicle content experience appropriate for the road and tailored to the vehicle controls such as voice control, in-dash, or rear seat displays.

Automakers are in flux. The traditional business models are fading fast and OEMs are searching for new revenue streams including connectivity, content, and services. Third party solutions that are quickly expanding their own ecosystems within the vehicle can maintain control by adopting SDL. Hear why Toyota, Mazda, PSA, Suzuki, Subaru, and Ford have all committed to this platform which allows each OEM full control of HMI and branding, content decisions, and most important, vehicle data access and monetization opportunity.  

Anyone in the Automotive Supply Chain, including software and hardware developers, Tier 1 suppliers and more can join the SDLC and have a voice in crafting this open source technology. Add SDL to your product offering to enhance your connectivity offerings as an adopter. SDL is available today for free, and encouraged as a single connectivity solution for any industry.

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9am Doors Open & Breakfast Served

9:30-10am Welcome Keynote (Doug VanDagens, Ford Motor Company)

10-11am Open Source & IP: Considerations for the Connected Car (John LeRoy, Brooks Kushman PC)

11-11:15am Coffee Break

11:15-12:15pm Platforms, Policy & Why Developers Hold the Keys to Change (Bruce Gustafson, Developers Alliance)

12:15-1:15pm Lunch Served

1:15-2:15pm 2018 SDL Hackathon Presentations & Awards Ceremony

2:15-2:45pm Behind the Code: Developer Sentiment Uncovered (Michael Rasalan, Evans Data)

2:45-3:15pm The SDLC Ecosystem: Opportunities for Connected Car Developers (Paul Elsila, Livio)

3:15-3:30pm Coffee Break

3:30-4:00pm Imagine if...
Imagine if.  Imagine if the automotive industry opened its radio hardware platforms to broadcasters. Imagine if broadcasters and the automotive industry could deliver even greater value to their listeners, to their customers. Imagine what the world looks like when humans no longer drive. Imagine if. NAB and its broadcast members invite you to imagine the future of in-vehicle entertainment with us.

           Moderator: John Ellis, Ellis & Associates
           Michele Laven, President, Strategic Partnerships, iHeart Media
           Richard Smith, Co-Founder/CTO, Open Path
           Stephanie Bauer Marshall, NAB Advisor/Founder, M3 Advisors

4:00-4:30pm Monetization and the SDL Ecosystem (Scott Burnell, Ford Motor Company)

4:30-4:45pm Closing Remarks


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Need more reasons to attend?

 At the SDL Developer Conference...

  • Automakers will hear how to monetize connectivity and maintain control of branding in the face of stiff competition from 3rd party connectivity solutions coming out of Silicon Valley.

  • Explore amazing opportunities with Ford, Toyota, Mazda, Suzuki, and other automakers to bring your apps and content to millions of drivers around the world.

  • Learn how Waze, Amazon Alexa, WebEx and others have expanded their user experience through a simple integration of the SDL open source platform.

  • Experts discuss the importance of data usage and privacy controls and the impact on the entire connected car community.

  • Bring your ideas for a connected app idea to the hackathon the night before the conference and compete for a chance to win great prizes and an opportunity to get YOUR SDL-enabled app in to millions of vehicles!

  • Breakfast and Lunch will be provided.

Get on the list for the SDL Conference!